Course Description
This course explores economic principles as they apply to media industries, with a focus on Egypt and the MENA region while integrating global case studies. Students will examine how economic forces shape media ownership, digital transformation, journalism, advertising, and labour markets. Key topics include media monopolies, platform economics, public goods, pricing strategies, game theory in media competition, and regulatory policies.
Course Objectives
By the end of the course, students will be able to:
Apply economic principles to analyze the media industry.
Compare global and regional media market structures and business models.
Examine pricing strategies, revenue models, and consumer behavior in media.
Analyze the impact of digital transformation on labor markets and media production.
Evaluate media regulations and policies in Egypt, MENA, and globally.
Understand economic decision-making using game theory, behavioral economics, and industrial organization.
- Teacher: Amr Abd Elmegeed Edrees
- Teacher: Mohab Said Abdelkhalek Mahmoud
- Teacher: Dr. Nihal el-shimy