Marketing Management (MKT404/MKT_404/MKT404N)
In this module, students will develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The module aims to provide the students with the skills necessary for marketing decision-making through illustrating how various decision-making tools apply to actual business situations.
Dr. Yasser Tawfik: Dr.Safwat Adel Elsharkawi, T.A.Bassant Adel Mostafa, Nada Ali Ahmed Amin, Farah Emam Ahmed Bahr, Noha Fawzy Abd Elkader Ibrahim, Aly Khaled Fawzy Younes, Mennatallah Khaled Mohamed Abdelmaged, Hoda Mohamed Alaa Edin Helmy, Dr.Yomna Mohsen Hussein, Dina Mostafa Fakhrey El Ahwal, Aya Osama Mohamed Shawki, A.L.Noura Said Mohamed, Dina Sameh Abd El-Monem Mahmoud Mohamed, Nada Sameh Sherif Mohamed, Yasser Tawfik