In this module, students will develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The module aims to provide the students with the skills necessary for marketing decision-making through illustrating how various decision-making tools apply to actual business situations.
- Dr. Yasser Tawfik: Dr.Safwat Adel Elsharkawi
- Dr. Yasser Tawfik: T.A.Bassant Adel Mostafa
- Dr. Yasser Tawfik: Farah Emam Ahmed Bahr
- Dr. Yasser Tawfik: Noha Fawzy Abd Elkader Ibrahim
- Dr. Yasser Tawfik: Aly Khaled Fawzy Younes
- Dr. Yasser Tawfik: Mennatallah Khaled Mohamed Abdelmaged
- Dr. Yasser Tawfik: Hoda Mohamed Alaa Edin Helmy
- Dr. Yasser Tawfik: Dr.Yomna Mohsen Hussein
- Dr. Yasser Tawfik: Monica Mohsen Naoum
- Dr. Yasser Tawfik: Dina Mostafa Fakhrey El Ahwal
- Dr. Yasser Tawfik: Aya Osama Mohamed Shawki
- Dr. Yasser Tawfik: Dina Sameh Abd El-Monem Mahmoud Mohamed
- Dr. Yasser Tawfik: Nada Sameh Sherif Mohamed
- Dr. Yasser Tawfik: Yasser Tawfik