DSN105-Design Basics: Letterforms & Typography

This course is a studio course, introducing one of the most crucial elements of visual communication - the word.

The course explores the history of typographic forms, principles of composition, and the expressive potential of type, through reading, research, exercises, and design production.  Sequential studies will follow the design process: problem-solving through exploration, experimentation, selection, critique, and refinement.  Electiveness of typographic design will be evaluated in terms of legibility, readability, and expression.

 The course provides an introduction to typography as a basic element of design and its application in various forms of media; historical basis of development of Letterform design & its architecture. Both Arabic & English letter forms are used and manipulated to reach a satisfactory visual output both in Arts & Design field.