This studio-based course introduces one of the most fundamental components of visual communication: the word.
The course examines the history of typography, principles of composition, and the expressive capabilities of type through readings, research, practical exercises, and design projects. Students will engage in a sequential design process that emphasizes problem-solving through exploration, experimentation, selection, critique, and refinement. The effectiveness of typographic design will be assessed based on legibility, readability, and expressive quality.
The course introduces typography as a fundamental element of design and explores its application across various media. It examines the historical development of letterform design and its structural principles. Both Arabic and English letterforms are studied and manipulated to achieve effective visual outcomes within the fields of art and design.