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Entrepreneurship and Small Business Management (BUS412N/BUS412)

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  7. Recognizing Opportunities and Generating Ideas

Recognizing Opportunities and Generating Ideas

Completion requirements

 This chapter's Objective Learning Outcomes are the following: 

Explain the difference between opportunities and ideas.

Describe the three general approaches entrepreneurs use to identify opportunities.

Discuss the personal characteristics of entrepreneurs that contribute to their ability to recognize business opportunities.

Identify and describe techniques entrepreneurs use to generate ideas.


Click CH 2 Recognizing Opportunities Generating Ideas.pptx link to view the file.
◄ Case 1
Ch. 2: Recognizing Opportunities and Generating Ideas ►

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