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DSN 455 is a unit designed to develop the students' knowledge and understanding of the concepts and principles of branding and brand management, and their application to relevant industries
This unit explores the process of establishing a successful brand position. Through reading, research, lectures, case studies and workshops students learn the principles of modern branding. Students then apply those principles as they develop a brand strategy, brand position and brand personality for a specific product or service just as they would in the professional world.
- Teacher: Dr.Asma Awad Aly
- Teacher: Reem Ehab Galal Ahmed
- Teacher: Maryam El Gohary
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