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DSN 455 is a unit designed to develop the students' knowledge and understanding of the concepts and principles of branding and brand management, and their application to relevant industries
This unit explores the process of establishing a successful brand position. Through reading, research, lectures, case studies and workshops students learn the principles of modern branding. Students then apply those principles as they develop a brand strategy, brand position and brand personality for a specific product or service just as they would in the professional world.
- Teacher: Esraa Ahmed Hamdy Mohamed
- Teacher: Samar Ali Sabahy
- Teacher: Rawan Ashraf Salah Eldin Zaki
- Teacher: Ahmed Attia
- Teacher: Heba Eissa Abdel-Hameid Eissa
- Teacher: Salma Hesham Kamal
- Teacher: Yomna Hossam Hussein Sayed Rashed
- Teacher: Taif Mohamed Sameh Mohamed Al Mokadem
- Teacher: Sara Mohammed Mamdouh Rezk
- Teacher: Rasha Moustafa M.Fawzy El Shiaty
- Teacher: Sarah Nabih Nasif Farag
- Teacher: Hisham Nagy Abdelmonem
- Teacher: Yasmin Omar Abu Almaatti Omar
- Teacher: Yasmin Patricia Sobeih
- Teacher: Cathrine Shoukry Shoukry Abd Elmalek
- Teacher: noha essam ismail
- Teacher: ghada osama el said ammar
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