MSA E-Learning

This module introduces the field of human computer interaction with emphasis on its impact on software design. It provides the student with theories and models of the way users think and work to guide the students to best design the interface to suite users’ preferences. It provides an understanding of the underlying processes of human perception, information processing, and demonstrates their relevance to user interface design. Students will learn how to apply mechanisms such as feedback, user support, navigation aids and good screen design in constructing interface designs that match users' needs. Students will also learn techniques for evaluating user interface designs that are grounded in theory.

- This module is designed to provide students with an analysis of real world complex project systems including planning phase, scheduling phase and control phase. 

- The Planning Phase includes network development, precedence diagramming as well as expansion, condensation and elimination of activities. 

- The scheduling phase includes deterministic and probabilistic duration times, forward and backward pass computation, slack time calculation, and critical path identification. 

- The control phase includes cost control monitor, resource constrains, and time-cost tradeoff. Organization staffing and evaluating alternatives are also included. 

- Real case studies.

This unit aims to enhance the students’ knowledge and skills needed to conduct a research paper of substantial depth and length under the supervision of a faculty member, whether it is theoretical based on literature review and analysis, or empirical based on econometric, statistical or mathematical analysis.

This module aims to examine the structure of the banking system, the financial system and the components and functions of money. It also aims to assess methods of determination of interest rates and exchange rates. It also analyses the role of central banks, the process of multiple deposit creation and evaluates the theoretical and empirical aspects of the role of monetary policy in macroeconomic stabilization and economic growth.

This module is linked to the sustainable development goals, especially SDG8 related to decent work and economic growth, as the module teaches students how policy makers can use fiscal and monetary policies in enhancing economic growth.

This module aims to provide students with the basic tools for feasibility study preparation including pre-feasibility study, selection of project, financial analysis, and investment appraisal. It provides a brief coverage of the cost-benefit analysis used in evaluating public projects. It allows the students to utilise what they have learned in various courses such as Accounting, Economics, Finance, Marketing and Management, in the preparation of the feasibility study of projects.

This module is designed to explore the existing and challenging subjects of economic development. The course focuses on the basic concepts of economic development, the development gap, measurement of income distribution and poverty, sources of finance and analyses some of the major development problems and policies.

Many of the United Nations 17 Sustainable Development Goals are discussed in this module especially with respect to the relative success of developing countries in achieving such goals.

This course is the first phase of the graduation projects of PR and Advertising. It is mainly the extensive research part. It contains the extensive research part, data collection, data analysis where the students do a survey and analyse the results and relate the results to the already read material. 

The research is about a social marketing problem to be solved in the Egyptian society, or about rebranding of an already existing Egyptian entity. 

 The idea of the research has to be related to the SDGs and the Egyptian sustainable plan 2030. 

The students do not only study the problem in the Egyptian society, but also they provide the scientific solutions for it. They are asked to seek professional help from real practitioners in the field to provide real solutions to the problem. This happens through the interviews with practitioners related to the problem.

The same thing applies in the rebranding part, they manage to choose an Egyptian entity and follow the rebranding marketing plan to make it a new different entity. 

In both cases, they do huge extensive literature review, similar campaigns and its results, Swot analysis, macro environment, decide on the variables for the survey, conduct the survey, analyse it and come up with solutions.